GlobalGiving
Brand Audit

The GlobalGiving Brand Audit refined the organization’s visual identity with a more cohesive design. Updates to the color palette, typography, and imagery aligned with the mission of community-led change, introducing vibrant colors that encouraged donor engagement while maintaining the gravity of disaster relief efforts.

Design:

Re-Branding

UI/UX
3D Modeling
Designed Fall 24'

Programs Used:

Photoshop
Illustrator
InDesign

Cinema4D

My Role(s)

My role in this project was to shift the tone of GlobalGiving’s brand to portray a more uplifting, approachable message while still respecting the seriousness of disaster relief. I focused on introducing brighter, more vibrant colors to create an inviting atmosphere, encouraging positive engagement while conveying the urgency and gravity of the situations faced by the communities in need.

Takeaways

This project provided valuable experience in UI/UX design and a basic understanding of 3D modeling. I learned how to create cohesive branding that aligns with both the emotional tone and mission of an organization, successfully balancing an optimistic approach with the gravity of the cause.